To get jeans to fit women, not women to fit jeans.

 

 

The intention of the new GUESS denim collection is to counter for the women who are being neglected in the jean market currently: curvy women. There is a vast amount of collections for ‘skinny’ women and ‘plus-sized’ women but what about the women in-between?

 

This was when I realised that fashion, particularly denim, is not being designed for all women and as denim is a crucial part in every women’s wardrobes I felt it was only right that all women at-least have the opportunity to find a pair of jeans that they can feel comfortable, confident and sexy in! I give to you: Guess Peachy.

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Please check out below the marketing strategy that would be used to launch this new collection into the market: